A series of blown calls in Sunday's NFL matches led players to take to Twitter with some very off-message comments about the league's officials. The episode, and a series of high profile gaffes by athletes on Twitter, raise the question of whether teams should encourage players to use a platform that can cause so much trouble. Former marketers for the NBA and the NHL say the answer is a definite yes.
Pro athletes on Twitter: league execs say marketing outweighs gaffes
Great post on the marketing power athletes on Twitter have for their respective leagues.